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The Underline Sneaker Ball 2024 Debut is Set to Dazzle with Fashion, Urban Culture, and Innovation

September 24, 2024
by Meg Daly

Featuring Inter&Co as the Honoree and Supported by Leading Sponsors

Miami, FL – Friends of The Underline is proud to announce Inter&Co (NASDAQ: INTR) as the official honoree of the inaugural The Underline Sneaker Ball, taking place on Saturday, September 28, 2024, at Brickell City Centre. Inter&Co is a pioneering financial super app serving over 33 million consumers across the Americas. The company is being honored for their commitment to the community as The Underline’s Exclusive Lifestyle Sponsor underscoring its dedication to fostering a greener, safer and more connected Miami.

“As honoree, Inter&Co is committed to collaborating with The Underline, deepening our commitment to multi cultural communities enrichment and sustainable urban development,” said João Vitor Menin, Global CEO of Inter&Co. “Together, we aspire to create memorable experiences, celebrate cultural diversity, and contribute to Miami’s thriving vibrancy. As a renowned destination for millions of travelers from Latin America and beyond, this collaboration allows us to provide a dedicated space that caters to the Inter community, both locally and internationally. We are excited to embark on this journey and be a part of the city’s ongoing growth and development.”

This sold out event will feature an exclusive fashion show presented by Istituto Marangoni Miami, a prestigious Italian fashion and design school known for its global influence and commitment to sustainable practices. The fashion show will take place at the Sponsor Lounge in The Underline Brickell Backyard Urban Gym, showcasing 15 unique looks created by both local and international graduating students. These streetwear-inspired designs align with The Underline Sneaker Ball’s urban theme, offering a fresh take on Miami’s vibrant urban culture. In partnership with Concepts (CNCPTS), a renowned sneaker brand that recently opened a Miami location, models will wear cutting-edge sneakers from CNCPTS. 

“We are thrilled to collaborate with The Underline on this remarkable event,” said Eva Hughes, Executive Vice President of Istituto Marangoni Miami. “Our students’ designs reflect the perfect fusion of urban streetwear and creativity, capturing the essence of Miami while promoting sustainability. This partnership with CNCPTS elevates the experience, and we can’t wait to share our vision with the community.”

Another highlight of the Sponsor Lounge experience at The Underline Sneaker Ball will be the luxurious chauffeured service provided by Braman Miami, the exclusive Bentley dealership in Miami. Braman will provide four Bentleys to escort 200 VIP guests from the Sponsor Lounge to Brickell City Centre, ensuring an elegant and comfortable journey. In addition, two Bentleys will be on display, allowing attendees to admire, photograph and share the iconic craftsmanship and innovation of the brand. As Miami’s only official Bentley dealership, Braman Miami offers both new and customized Bentley models as well as a curated inventory of pre-owned vehicles, delivering unparalleled customer service and personalized experiences that embody the Bentley legacy of performance, craftsmanship, and luxury.

“Braman Miami is proud to support The Underline’s Sneaker Ball, a celebration that truly unites the community in a vibrant and creative atmosphere,” said Lucas Lugo, General Manager at Braman Miami. “We’re excited to enhance the experience by offering exclusive rides in our Bentleys from the Sponsor Lounge to Brickell City Centre and showcasing a selection of our luxury cars on display.”

The Underline Sneaker Ball 2024 Main Event will include:

  • Immersive culinary experiences provided by top Brickell City Centre purveyors
  • Pop-up entertainment and live performances on the Garden Deck and Urban Patio
  • A curated silent auction with adventure-themed luxury items, such as a Windstar or SeaCloud, stay at Casa Chameleon in Costa Rica, weekend at Little Palm Island, a Cannondale high performance bike, and more.

“Swire Properties is immensely proud to support The Underline and its transformative impact on our community,” said Henry Bott, President of Swire Properties. “The Underline Sneaker Ball is not just a fundraiser; it’s a celebration of what has been achieved with The Underline through a successful and committed private-public partnership. By coming together, we are creating a vibrant, connected, and sustainable urban space for everyone to enjoy.”

Attendees at this sold-out event are encouraged to bring their most fashion-forward sneakers to celebrate in style. The Underline Sneaker Ball 2024, hosted by Swire Properties, is supported by an impressive lineup of sponsors, including Nolan Reynolds International, Lennar Foundation, Florida Power & Light, Fision Hotwire, Knight Foundation, Citadel, NV2A Central JV, Greenberg Traurig, Microsoft, Coca-Cola, and Inter&Co, among others. Additional distinguished sponsors include EAST Miami, Leesfield Family Foundation, Terra, Goodwill South Florida, Norma Jean Abraham, Related Companies, City National Bank, Field Operations, Holland & Knight, Miami Dade County Commissioners Eileen Higgins (District 5) and Raquel Regalado (District 7), Truist, TD Bank, JP Morgan, and others.

This unique event offers guests an unforgettable mix of food, fashion, and entertainment, while celebrating The Underline’s impact as a transformative urban trail, art installation, and public space. Enriched by a growing ecological corridor of thousands of native plants and trees, The Underline is activated by hundreds of free community programs year-round. Media sponsors for the event include The Miami Herald, Brickell Magazine, and South Florida Business Journal.

ABOUT INTER&CO:
Inter&Co (NASDAQ: INTR) is the pioneer financial super app, serving over 33 million consumers across the Americas. With a comprehensive ecosystem of services, including banking, investments, mortgages, and cross-border tools, Inter&Co also offers a dynamic marketplace, linking users to shopping discounts, cashback rewards, and exclusive access to marquee events. Inter&Co is rapidly expanding in the United States, demonstrated by its naming rights sponsorship of Inter&Co Stadium, home to Orlando City and Orlando Pride. For more information, visit: inter.co/en/us.

ABOUT FRIENDS OF THE UNDERLINE:
Friends of The Underline is a non-profit organization committed to transforming a 120-acre stretch of land below Miami’s Metrorail into a first-class linear park and urban trail. Through innovative urban planning and programming, The Underline connects people to their environment and each other, fostering a healthy, sustainable community. For more information, visit: theunderline.org.

ABOUT ISTITUTO MARANGONI MIAMI:

Founded in Milan in 1935, Istituto Marangoni is a world-renowned fashion and design school with campuses across the globe. The Miami campus, located in the city’s vibrant Design District, brings the institution’s prestigious legacy of excellence in craftsmanship to the U.S. Offering a variety of undergraduate and graduate programs, Istituto Marangoni Miami prepares students for cutting-edge careers in fashion design, styling, and business. With a strong focus on sustainability, creativity, and collaboration, the school nurtures the next generation of fashion industry innovators. Guided by distinguished instructors who are active in the industry, students at Istituto Marangoni Miami are empowered to explore entrepreneurial and artistic paths, contributing to Miami’s emergence as a global fashion hub. For more information, visit istitutomarangoni-miami.com.

ABOUT BRAMAN MIAMI: 

Braman Miami stands as the premier Miami Campus of Braman Automotive, a revered institution in the South Florida automotive realm with a rich history spanning over 45 years. With a commanding presence comprising eight dealerships in Miami’s urban core, Braman Miami sets the standard for automotive excellence. At Braman Miami, discerning customers encounter an unparalleled selection of new and pre-owned inventory and an exquisite array of luxury vehicles. Their showroom showcases the epitome of automotive craftsmanship, featuring illustrious brands such as Bentley, BMW, Bugatti, Cadillac, Genesis, MINI, and Rolls-Royce. Notably, Braman Miami hosts one of the largest showrooms in North America, boasting seven floors of luxury inventory. For further details, please visit https://www.bramanmiami.com/ or follow us at @Braman_Miami. 2060 Biscayne Boulevard, Miami, FL 33137.