FOR IMMEDIATE RELEASE

Friends of The Underline is proud to announce an inaugural fundraising event: The Underline Sneaker Ball, Miami’s premiere moveable feast and luxe urban sneaker experience. Hosted by Swire Properties at Brickell City Centre, this one-of-a-kind fundraising event will take place on Saturday, September 28, 2024, from 7 to 10 PM. 

Attendees will enjoy immersive food experiences, a fashion show, pop-up entertainment and performances in the Garden Deck and Urban Patio of the iconic Brickell City Centre. There will also be a curated silent auction featuring experience-based items that reflect all things play and adventure including a Windstar cruise, a stay at the Casa Chameleon luxury resort in Costa Rica, a Cannondale bike, and more.

The Underline Sneaker Ball 2024 is a unique opportunity to enjoy a vibrant mix of food, fashion, and entertainment while honoring The Underline’s impact as a beautiful public multimodal trail, art, and event space in the heart of Miami. The Underline is activated with hundreds of free community programs and surrounded by a growing ecological corridor of thousands of native plants and trees. 

Individual tickets and sponsorship packages for The Underline Sneaker Ball 2024 are now available. From local businesses to global brands and nonprofits, there’s a sponsorship package to suit every level of support, and we invite you to join us for a fun and fashionable evening that celebrates Miami culture, community, and style. Come dressed to impress with your fashion-forward sneakers!

Distinguished sponsors for The Underline Sneaker Ball annual fundraiser include Swire Properties, Nolan Reynolds International, Inter&Co, Lennar Foundation, Florida Power & Light, Fision Hotwire, Knight Foundation, Citadel, NV2A Central JV, Greenberg Traurig, Microsoft, EAST Miami, Leesfield Family Foundation, Terra, Goodwill South Florida, Norma Jean Abraham, Related Companies, City National Bank, Field Operations, Holland & Knight, Miami Dade County District 5 Commissioner Eileen Higgins and Miami Dade County District 7 Commissioner Raquel Regalado. We also extend our gratitude to our media sponsors, The Miami Herald, Brickell Magazine, and South Florida Business Journal. Opportunities are still available to be part of this incredible event.

“Swire Properties is immensely proud to be a founding member of Friends of The Underline and to host the inaugural Sneaker Ball to continue supporting The Underline and its transformative impact on our community,” said Henry Bott, President of Swire Properties. “The Sneaker Ball is not your typical fundraiser; it’s a celebration of the incredible potential that corporate and public partnerships can achieve. The result is more than just the physical experience of enjoying The Underline, we are creating a vibrant, connected community for everyone to enjoy.”

Learn More about The Underline Sneaker Ball 2024 here.

About Friends of The Underline: 

Our mission is to deliver and activate a 120-acre, first-class linear park, urban trail, and event space spanning 10-miles below Miami’s Metrorail that will transform regional mobility and celebrate diversity, culture and lifelong learning. Through innovative urban trails and creative programming, we are connecting people to their environment and each other to create a safe, healthy, equitable, and sustainable community. For more information, follow on Instagram, Facebook, Linkedin and Twitter, or visit theunderline.org  

For more information, please contact Leana Cianfoni at leana.cianfoni@theunderline.org.