Did you know that The Underline’s original name was the “GreenLink”? That all changed in 2014 when Hamish Smyth, Partner at Order Design, embarked on creating a logo for Meg Daly’s early stage idea for a 10 mile linear park. The rest is a story by AIGA Eye on Design called ‘How Polished Branding is Shaping a New Generation of Public Parks.” Read more about here.